All started in the city of Ivory Coast, Abidjan, the place of African Western music. A young and talented African group named MAM and his producer Tony Adams, changed the whole dynamic of African music by creating an independent label that will later produce young talented artists. Thus, Boss Playa LLC was created in 1998. The company’s vision is to offer a discographic and audiovisual production at an international level. Boss Playa specializes in three areas:
-Events (parties, concert, festival)
-Images (televised series and commercials)
Thanks to its quality of work, it occupies the foreground in West, central Africa and Europe. The company collaborated with well know international artists such as Akon, Alpha Blondy, Booba, Kerry Hilson, Sean Paul, to name a few. Also, it has produced commercials for prestigious brands, televised series, and concerts in Africa and Europe. Boss Playa is already implemented in Ivory Coast, Libreville, Cameroon and Paris. Today, its unique style and quality of work are getting attention in the American entertainment show business. The next step is to create a bridge between Africa and the United States.